This is the 2nd version of my rebranding project of the K League 1 team, Incheon United FC.
Despite their absence of title-winning experience since their establishment in 2003, the club has been one of the steadiest teams in the league that have never faced relegation.
They are also famous for fans for nurturing promising young talents in Korea.
The blue and black stripes of the crest represent the dynamic of the team, and have been the most iconic element of the club. I intended to use deeper blue, making the crest look stronger.
In addition, I refined the main symbol of the original crest, making it a bit simpler, while showing both identities of the club as a football team, and of the city of Incheon as a port city.
Left: Home Kit / Middle: Away Kit / Right: ACL Kit
Thank you for watching!
